I'd been meaning to write a post about eco-friendly dry cleaners but had yet to get to it, as I prepared to leave for my three week trip to Costa Rica I called out to my fellow eco + ethical bloggers for help with guestposts and syndication posts, and amongst the kind souls who responded, was a Unicorn of the Ethical variety.
I met Francesca, the author of Ethical Unicorn in London a few weeks back and she's an inspiring person. She's super passionate about the eco + ethical movement and has focused any spare time she has hero-ing companies and products which are being the change us gals wish to see in the world.
She wrote an awesome post about eco-friendly dry cleaners (focusing on one in London where she lives) which I'm pumped to share with you.
Below are her words:
Day 143 / 365
You have to be pretty confident about an idea to quit a high-powered job in a world-renowned company to go after it. This was exactly what Ludovic Blanc did in 2011 to start an eco-friendly dry cleaners. The result, BLANC, is truly brilliant. I stumbled into BLANC a few weeks ago whilst wandering through Notting Hill and, in the process of learning who they are, have completely fallen in love. In fact, I’d go as far as saying they’re my favourite business in London. And so, my little unicorns, I am going to tell you Ludovic’s story, and on the way show you the wonder that is BLANC and the eco-friendly garment care movement.
Ludovic Blanc was a French native and grew up in an especially green family: they only shopped organic and local, they recycled everything, they even made sure their car was always the greenest possible option. He was always close to nature and mindful of the environment. Skip forward a few years to 2011 and Ludovic is now a London local, having been here for nearly a decade, and is in a top position at JP Morgan (the world’s 6th largest bank). He’d always wanted to set up his own business that had some sort of positive impact on the world, but wasn’t yet sure what that could look like.
Until one day, he reads an article.
And in this article, he learns about dry cleaning. And you know what he learns? That dry cleaning (wait for it…) is terrible. In fact, the article is detailing new legislation in France in regards to the toxicity of dry cleaning. As a frequent user of dry cleaners he thinks, surely there’s a better alternative out there somewhere, right?
But before we move forward, let’s pause a moment to learn about…
Why Dry Cleaning is AWFUL:
(Don’t worry guys, this story is about the wonderful alternative that is BLANC and therefore this story has a happy ending)
So Ludovic took the next logical step that we would all choose in that position. He saved up his holiday time from work, took holidays and went to intern at an eco-friendly dry cleaners in France. Ok so maybe this isn’t the step we would all take, but it is one that proved to be incredibly important. Ludovic worked on developing his concept for two years, left JP Morgan, and the first BLANC store opened in Marylebone in 2013 at 79 George Street.